Marketing executives develop and oversee marketing campaigns to promote products and services. The role of a marketing executive can encompass creative, analytical, digital, commercial and administrative responsibilities. The details of the role will vary depending on the type and size of the employer, as well as the industry. Executives are likely to work closely with other employees in areas such as advertising, market research, production, sales, and distribution.
Counsel students regarding educational issues such as course and program selection, class scheduling, school adjustment, truancy, study habits, and career planning.
overseeing and developing marketing campaigns
conducting research and analyzing data to identify and define audiences
devising and presenting ideas and strategies