Job Description
Key Responsibilities
1. Campaign Planning & Strategy
* Collaborate with the Marketing Manager to understand business goals and define campaign objectives.
* Conduct competitor research, audience analysis, and platform evaluation to recommend the right mix of channels.
* Draft campaign strategies with budgets, timelines, and measurable KPIs.
2. Campaign Setup & Execution
* Build campaigns across platforms (Google Ads, Meta Ads, LinkedIn Ads, and others).
* Structure accounts, campaigns, ad sets, and ads for clarity, scalability, and performance.
* Write compelling ad copy and coordinate with the design team for creatives.
3. Optimization & Performance Management
* Monitor daily/weekly performance metrics (CTR, CPC, CPL, ROAS, Conversion Rate).
* Optimize targeting, bidding, and creatives to improve results.
* Conduct A/B tests on ads, landing pages, and funnels.
* Track full-funnel attribution and identify drop-offs.
4. Reporting & Insights
* Maintain dashboards and provide weekly and monthly campaign performance reports.
* Generate insights from data to suggest next steps for scaling or improving efficiency.
* Stay updated on platform trends, algorithm changes, and best practices.
Requirements
* Experience: 2–4 years in paid performance marketing roles.
* Platforms: Hands-on experience with Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager.
* Skills: Strong understanding of campaign structures, bidding strategies, audience segmentation, and CRO principles.
* Tools: Familiarity with Google Analytics, Tag Manager, Looker Studio, and CRM integrations.