Job Description
Job Overview:
We are looking for a result-driven Marketing Manager to lead and execute performance marketing campaigns. The ideal candidate should have strong expertise in digital marketing, especially Meta Ads, along with a deep understanding of customer acquisition funnels and stakeholder management.
Key Responsibilities:
- Plan, execute, and optimize performance marketing campaigns, primarily on Meta platforms (Facebook & Instagram)
- Develop and implement effective customer acquisition strategies and marketing funnels
- Monitor campaign performance and generate actionable insights to improve ROI
- Collaborate with internal teams and stakeholders to align marketing strategies with business goals
- Manage budgets and ensure efficient allocation of marketing spend
- Track and report key performance metrics
Key Requirements:
- 3+ years of experience in digital/performance marketing
- 2–4 years of hands-on experience running Meta Ads campaigns
- Strong understanding of customer funnel and conversion strategies
- Good stakeholder management and communication skills
- Fluent in English (mandatory)
- Experience in Wellness / Health / FinTech / EdTech industries is an added advantage