Job Description
Job Summary
We are looking for a creative and results-driven Social Media Manager to manage and grow our brand’s presence across various social media platforms. The ideal candidate should have experience in content creation, campaign management, audience engagement, and social media analytics.
Key Responsibilities
- Develop, implement, and manage social media strategies aligned with business goals.
- Create engaging content, including posts, captions, reels, stories, and videos for social media platforms.
- Manage social media accounts such as Instagram, Facebook, LinkedIn, X (Twitter), and YouTube.
- Plan and execute social media campaigns to increase brand awareness, engagement, and lead generation.
- Monitor trends, competitor activities, and audience insights to optimize content strategies.
- Engage with followers by responding to comments, messages, and reviews in a timely manner.
- Collaborate with the marketing, design, and content teams to create high-quality campaigns.
- Track and analyze campaign performance using social media analytics tools and prepare performance reports.
- Manage paid social media advertising campaigns when required.
- Stay updated with the latest social media trends, platform updates, and digital marketing best practices.
Requirements
- 1–4 years of experience in social media management or digital marketing.
- Strong knowledge of major social media platforms and their best practices.
- Experience with content planning, scheduling, and publishing tools.
- Excellent copywriting and communication skills.
- Basic knowledge of graphic design tools such as Canva or Adobe Creative Suite is an advantage.
- Familiarity with Meta Ads Manager, LinkedIn Campaign Manager, or similar advertising platforms is preferred.
- Knowledge of social media analytics tools and performance reporting.
- Creative thinking with strong organizational and time management skills.
Preferred Skills
- Content creation and storytelling.
- Video editing and reel creation.
- Paid social media campaign management.
- SEO and digital marketing fundamentals.
- Strong analytical and problem-solving skills.