We are looking for an passionate and self-driven Digital Marketing Executive to join our awesome marketing team! As a Digital Marketing Executive, you will be responsible for setting up, implementing and managing the overall digital marketing strategy & online brand building of our EdTech product, Ofabee.
- Launch optimized online adverts through Google AdWords, Social Media Ads, YouTube Ads to increase product brand awareness among our targeted clients.
- Managing marketing automating tools like Hubspot to design and drive the marketing activities.
- Conduct Aggressive Email and Social Media Campaigns which leads to qualified inbound enquires.
- Drive and coordinate the team for creating infographics for advertisements for online and offline media, create content-rich and creative banner images and video contents for promotional activities.
- Coordinate with the developer & content writer to keep improving the product website and create landing pages for Ad campaigns.
- Be actively involved in SEO efforts of website (keyword, content and image optimization, etc.)
- Measure the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends, etc.).
- Acquire insight in online marketing trends and keep strategies up-to-date.
- Should be passionate, self-driven and capable of take-up the ownership of online branding strategies of our product.
- Experience in Digital Marketing space with basic knowledge in Google AdWords, Social Media Ads, etc.
- Basic working knowledge in Ad Campaign & Marketing Automation tools.
- Exceptional English communication skills (written and verbal) outstanding interpersonal skills.