Job Description
SEO Specialist would focus on improving the online visibility of the studio, driving organic traffic, and optimizing content related to animation services. Here’s a tailored list of key responsibilities:
1. Keyword Research
Find the best keywords to target for higher search rankings.
Study competitors and trends to choose the right keywords.
2. On-Page Optimization
Optimize website content (titles, descriptions, headers) for search engines.
Ensure keywords are used effectively in content and images.
Improve the website’s internal linking for better navigation.
3. Technical SEO
Check website health, like speed and mobile-friendliness, and fix issues.
Make sure search engines can easily crawl and index the site.
4. Content Strategy
Plan and create content that is optimized for SEO.
Regularly update and improve existing content to keep it relevant.
5. Link Building
Gain quality backlinks from other websites to boost SEO.
Monitor backlinks to ensure they are from trusted sites.
6. Local SEO
Optimize for local search by updating Google My Business and other directories.
Ensure business information is consistent online.
7. SEO Analytics
Track website performance using tools like Google Analytics.
Report on progress and suggest improvements.
8. Staying Updated
Keep up with SEO trends and algorithm changes to adjust strategies.
Participate in SEO communities to learn new techniques.
9. Collaboration
Work with web developers, content creators, and other teams to improve SEO.
Communicate SEO results and strategies clearly to the team.
10. Conversion Optimization
Improve website elements (like CTAs) to increase conversions.
Test different layouts and content to see what works best.
11. Paid Advertising (PPC):
Create and manage paid advertising campaigns (Google Ads, Facebook Ads, etc.).
Optimize campaigns for better ROI, using A/B testing and data analysis.
12. Social Media Management:
Manage and grow social media accounts (Facebook, Instagram, LinkedIn, etc.).
Engage with followers, post updates, and run paid social media campaigns.
13. SEO and SEM Integration:
Combine SEO efforts with paid search marketing (SEM) for maximum visibility.
Optimize landing pages and ad copy to align with SEO strategies.