Job Description
We are seeking a Digital Marketing Lead to drive our online marketing efforts and enhance ROI. The ideal candidate should have hands-on experience in strategizing, executing, and optimizing digital marketing campaigns. They will also be responsible for leading a team, improving brand visibility, and generating high-quality leads for our mobile and web app development services.
Key Responsibilities:
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Develop and execute result-driven digital marketing strategies to increase ROI.
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Lead, mentor, and manage the digital marketing team to ensure performance and efficiency.
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Plan and manage SEO, SEM, PPC, and social media campaigns for lead generation.
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Oversee content marketing, email marketing, and influencer collaborations to drive engagement.
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Optimize marketing funnels and ad campaigns for better conversion rates.
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Monitor and analyze marketing performance using key metrics and KPIs.
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Manage paid advertising campaigns on platforms like Google Ads, Meta Ads (Facebook, Instagram), and LinkedIn Ads.
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Stay updated with the latest digital marketing trends, tools, and technologies.
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Coordinate with developers, designers, and content creators to enhance marketing materials.
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Handle marketing automation and CRM tools for effective customer engagement.
Required Skills & Tools:
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Digital Advertising: Google Ads, Facebook Ads Manager, LinkedIn Ads
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SEO & SEM: Google Search Console, Ahrefs, SEMrush, Moz
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Analytics & Reporting: Google Analytics, Google Tag Manager, Data Studio
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Social Media Management: Meta Business Suite, LinkedIn, Twitter, YouTube
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Email Marketing & Automation: Mailchimp, HubSpot, ActiveCampaign
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Marketing Automation & CRM: Zoho CRM, Salesforce, HubSpot
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Content Marketing & Copywriting: Blogging, Landing Pages, Ad Copies
Qualifications & Requirements:
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3-5 years of experience in digital marketing, preferably in IT services or SaaS.
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Proven track record in lead generation and ROI-driven marketing campaigns.
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Strong leadership and team management skills.
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Expertise in Google Ads, social media marketing, and SEO strategies.
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Experience in running performance-based marketing campaigns.
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Knowledge of web and mobile app development industry trends is a plus.