Job Description
**SEO SPECIALIST**
We are seeking a talented and experienced SEO Specialist to join our team. As an SEO Specialist, you will be responsible for developing and implementing effective search engine optimization strategies to improve our website’s visibility and drive organic traffic. You will collaborate with cross-functional teams to optimize website content, perform keyword research, analyze data, and stay up-to-date with industry trends.
Responsibilities:
- Develop and execute SEO strategies to improve website rankings and organic traffic
- Perform keyword research to identify high-value keywords and optimize website content accordingly
- Conduct on-page and off-page optimization, including meta tags, URL structure, internal linking, and backlink building
- Monitor and analyze website performance using tools such as Google Analytics and Search Console
- Identify and resolve technical SEO issues, such as crawl errors, duplicate content, and site speed optimization
- Stay up-to-date with industry trends, search engine algorithm updates, and best practices in SEO
- Collaborate with content creators to ensure SEO-friendly content creation and optimization
- Conduct competitor analysis to identify opportunities and develop strategies to outrank competitors
- Track and report on key SEO metrics, such as keyword rankings, organic traffic, and conversion rates
- Provide recommendations for website improvements based on SEO analysis and data insights
Qualifications:
- Bachelor’s degree in Marketing, Business, or a related field
- Certification in SEO or digital marketing
- Proven working experience as an SEO Specialist or similar role
- Proficient in SEO tools, such as Google Analytics, Search Console, and keyword research tools
- Strong understanding of search engine algorithms and ranking factors
- Solid knowledge of on-page and off-page SEO optimization techniques
- Experience with website analytics tools and data analysis
- Excellent written and verbal communication skills
- Up-to-date with the latest trends and best practices in SEO