Job Description
Job Summary:
We are seeking a highly skilled and results-driven Digital Marketing professional with 4 years of hands-on experience in managing online marketing campaigns, SEO/SEM, social media, content marketing, and performance analytics. The ideal candidate should be able to plan, execute, and optimize digital strategies that drive measurable results.
Key Responsibilities:
-
Develop and implement effective digital marketing strategies across multiple channels (SEO, SEM, email, social media, content, and display advertising).
-
Manage and optimize paid ad campaigns on Google Ads, Facebook, LinkedIn, and other platforms.
-
Conduct keyword research, on-page and off-page SEO activities to improve website traffic and search rankings.
-
Create engaging content for websites, blogs, social media, and marketing campaigns.
-
Manage company social media accounts and create compelling content to grow audience engagement.
-
Monitor and report performance metrics using tools like Google Analytics, Google Search Console, and other relevant platforms.
-
Collaborate with the design and content teams to ensure brand consistency.
-
Stay up-to-date with the latest trends and best practices in digital marketing.
Key Skills Required:
-
Proficiency in Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager.
-
Strong knowledge of SEO/SEM techniques.
-
Experience with tools like Google Analytics, Google Search Console, SEMrush/Ahrefs, and email marketing platforms.
-
Strong content writing and copywriting skills.
-
Excellent understanding of social media platforms and trends.
-
Strong analytical, communication, and project management skills.