Job Description
Job Description
We are looking for an experienced SEO Specialist to join our vibrant team and explore an
independent and innovative work culture. Our ideal advertising manager is the one who
oversees operations and directs the team in developing unique campaigns and producing
valuable results.
You should possess a passion for digital marketing technology and be excited by the
challenge that a niche digital marketing sector such as politics and advocacy brings to the
job.
Job Location
● Global (Work From Home)
What you’ll do
● Execute tests, collect and analyze data and results, identify trends and insights in
order to achieve maximum ROI in paid search campaigns
● Track, report, and analyze website analytics and PPC initiatives and campaigns
● Manage campaign expenses, staying on budget, estimating monthly costs and
reconciling discrepancies.
● Optimize copy and landing pages for search engine marketing
● Perform ongoing keyword discovery, expansion and optimization
● Research and implement search engine optimization recommendations
● Research and analyze competitor advertising links
● Develop and implement link building strategy
● Work with the development team to ensure SEO best practices are properly
implemented on newly developed code
● Work with editorial and marketing teams to drive SEO in content creation and
content programming
● Recommend changes to website architecture, content, linking and other factors
to improve SEO positions for target keywords.
What you should have
● 4+ Proven SEO experience
● Proven SEM experience managing PPC campaigns across Google, Yahoo and
Bing.
● Solid understanding of performance marketing, conversion, and online customer
acquisition
● In-depth experience with website analytics tools (e.g, Google Analytics,
NetInsight, Omniture, WebTrends)
● Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo,
Search Ignite)
● Experience with A/B and multivariate experiments
● Extensive knowledge of HTML, CSS, and JavaScript development and constraints
● Knowledge of ranking factors and search engine algorithms
● Up-to-date with the latest trends and best practices in SEO and SEM