Job Description
We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels.
Job description:
- Develop and execute digital marketing campaigns for various brands of the organization.
- 5+ years of experience in digital marketing.
- Demonstrable experience leading and managing digital marketing campaigns including SEO, SEM, Social media, Email and video Campaigns.
- Knowledge and passion for conversion optimization and testing the digital asset performance with regard to customer behavior.
- Constant measuring and reporting on the performance of all digital marketing campaigns with respect to KPIs.
- Identify new trends and insights in the industries, and optimize resources based on the insights.
- Organize and allocate available resources at various offices of the organization to effective execution of campaigns.
- Some experience in web development would be an added advantage
- Familiarity with HTML, JavaScript, and WordPress development.
- Good understanding of front-end technologies, including HTML5, CSS3, JavaScript, jQuery.
- Good understanding of back-end technologies, including PHP and MySQL.
Requirements of the role
- MBA from a reputed institute / B School and bachelor’s degree in marketing or equivalent would be an added advantage
- Experience managing PPC, SEO and Affiliate programs.
- Strong understanding of current online marketing concepts, strategy and best practice.
- Experience in ecommerce, SEO, PPC, Email marketing, and social media.
- Previous experience in a similar digital marketing & web developing role