Senior Marketing Executive

Job Description

Location: Technopark,Trivandrum
Experience: 2+ Years

We are in search of a highly motivated and innovative Animation Marketing Executive to drive business improvement and client communication. The ideal candidate will possess a strategic mindset, a strong understanding of animation marketing techniques, and a proven track record of implementing initiatives to enhance business performance and profitability. This role will involve analyzing market trends, identifying growth opportunities, and developing strategies to optimize our animation services and increase market share.

Responsibilities:

1. Client Relationship Management: Develop and nurture relationships with existing clients to understand their animation requirements, preferences, and objectives.
2. Needs Assessment: Conduct thorough discussions with clients to gather detailed information about their animation projects, including scope, timeline, budget, and creative vision.
3. Client Consultation: Provide expert advice and guidance to clients on animation best practices, industry trends, and potential solutions to meet their specific needs and goals.
4. Proposal Development: Collaborate with internal teams to develop customized proposals and presentations that effectively showcase our animation services and address the client’s requirements.
5. Communication Coordination: Serve as the primary point of contact between the client and internal teams, ensuring clear and timely communication of project details, updates, and feedback.
6. Conflict Resolution: Proactively identify and address any issues or concerns raised by clients during the project lifecycle, working collaboratively with internal teams to find appropriate solutions.
7. Client Education: Educate clients about the animation production process, technical requirements, and potential challenges to ensure realistic expectations and smooth project execution.
8. Feedback Collection: Solicit feedback from clients at key milestones throughout the project, facilitating discussions to incorporate feedback into ongoing work and improve client satisfaction.
9. Upselling and Cross-Selling: Identify opportunities to upsell additional animation services or cross-sell related offerings to existing clients, maximizing revenue potential and client value.
10. Market Analysis: Conduct in-depth market research and analysis to identify emerging trends, competitive landscape, and potential areas for business growth within the animation industry.
11. Business Strategy Development: Collaborate with senior management to develop and implement strategic plans to improve business performance, expand our client base, and increase revenue from animation services.
12. Marketing Campaigns: Develop and execute targeted marketing campaigns to promote our animation services, generate leads, and increase brand awareness among key target audiences.
13. Team Collaboration: Work closely with cross-functional teams including animators, designers, sales, and marketing to align business improvement efforts with organizational goals and objectives.

Requirements:

1. Experience: Minimum of 2 years of experience in animation marketing, client communication , business development, or related field, with a proven track record of driving business improvement initiatives.
2. Animation Knowledge: Understanding of animation production processes, techniques, and industry standards, with the ability to speak knowledgeably about animation concepts and terminology.
3. Tech-Savvy: Proficiency in using digital tools and platforms for communication, project management, and client relationship management.
4. Creativity: Creative mindset with a passion for innovation and the ability to develop unique and compelling marketing strategies to differentiate our animation services in the marketplace.
5. Leadership Abilities: Demonstrated leadership abilities with the capacity to inspire and motivate cross-functional teams to achieve business objectives and drive continuous improvement.
6. Communication Skills: Excellent communication and presentation skills, with the ability to effectively articulate ideas, influence stakeholders, and build consensus across teams.